StringBean started as the vision of an industry insider stymied by the inefficiencies and lack of accountability across his field service business. Nearly half a million dollars a year on administrative staff compiling field data and creating reports wasn’t working. He was wasting time and money on resources that only slowed him down. That’s when he sat down with an old friend and tech entrepreneur to put pen to napkin and bring StringBean to the industry.
Founder and Managing Partner
Reuben is a former senior banking and finance executive turned entrepreneur eighteen years ago. With expertise in process engineering, Reuben spent over two decades launching and revitalizing people, process and paper intensive business systems, both on the buy-side of large enterprises and sell-side early-stage technology innovations. Reuben led the consolidation and insourcing of multi-million dollar customer service and help-desk operations for Chase Manhattan Bank, IBM, Hewlett-Packard and Fuji Photo Imaging.
Reuben most recently owned and managed one of the northeast’s premier fire and environmental trade services companies, designing and delivering large-scale facility management solutions to the property management community throughout the Tri-State area. In an effort to re-tool this enterprise’s technology, Reuben helped seed and commercialize FieldOne Systems, which was purchased by Microsoft in July 2015.
Richard started coding when he was 12 years old using Assembly 6502 on an Apple 2 computer. He has more than two decades of experience in a gamut of programming languages, data/application architecture, mobile/web development, business/artificial intelligence, network security, and Oracle database tuning and machine learning in different database platforms.
Richard has successfully managed many enterprise organizations with technical and development teams in the U.S., India and Europe.
Recently, Richard served as Senior Director of Business Intelligence and Data Services for Starwood Hotels and Resorts (currently Marriott International), where he designed and launched Starwood’s current data warehouse and business intelligence eco-systems. Prior to joining Starwood in 2002, he served as Vice President of Database and Development/Vendor Integration for Closingguard.com/MBH Settlement Group, which provides a secure neutral platform to automate residential real estate closings.
Previously, Richard was Vice President and Application Architect for JP Morgan Chase, he was involved with all aspect of Customer Service technologies, Enterprise Data Warehouse and Revenue/Cost Predictive Modeling for Retail Banking. Richard started his career as Senior Consultant at Ernst & Young Consulting Services, where he implemented many technology solutions to fortune 500 companies.
Richard was a member of both Oracle Databases and Fusionware Customer Advisory Boards. He is also the author of Expert Oracle GoldenGate (ISBN: 9781430235668), published by Apress Publication.
Founder and Managing Partner
Cal has been an entrepreneur his whole life, having started his first business in the 8th grade. So after getting his MBA at NYU, he bought his first company that today is one of the leading Experiential Agencies in NYC, producing engaging live events for audiences around the world. (ideko.com)
Cal also partnered to start iDEKOgov (idekogov.com), a leading consultancy in NYC that counts many of NYC’s largest real estate developers and operators among its clients. iDEKOgov helps clients navigate the complexities and bureaucracies of NYC government.
In the area of technology, Cal is a founder and Board Member of AllSeated.com, the leading collaborative workspace for the events industry, and a founding investor in TowerSec, an Israeli auto cybersecurity sold to Harman Kardon (now Samsung) in March 2016.
Cal is also on the Board of Steer, (Steer-Tech.com) the Leader in driverless parking technology.
When it comes to social entrepreneurship, Cal sits on the executive board of NYS Teach, the leading not-for-profit advocacy for non-public schools in NY and is the President of Community Chest, an 85 year old civic charitable organization on Long Island, focused on helping less fortunate ‘Neighbors in Need.’
Robert P. Rothenberg
Co-Founder & Managing Member
Beachwood Residential & Redrock Real Estate Group LLC
*The members of the Advisory Board are not members of management and do not have fiduciary duties to the Company.